This year, it is essential to use relevant techniques to increase the visibility of your platform. This approach is all the more important because of the tightening of the ranking factors considered by search engines to position sites, an increasingly competitive environment and the increased demands of Internet users when searching. Discover in this article the essentials of SEO techniques that will help you win the battle of positioning on the web in 2020.
Netlinking still essential in 2020 in SEO
Gaining external natural links (backlinks) is not an easy exercise in the SEO universe. Unless you're one of those platforms that have been able to make a name for yourself on the web after years of hard work, you'll have to do some real background work to increase the popularity of your platform naturally.
If you want to position yourself on the anchor that you think is most suitable from other sites in order to benefit from a gain in notoriety, it will be necessary call on the services of an expert seED agency. With a comprehensive audit of your site by seasoned professionals like Premboost, it will be easier for you to detect the points you need to optimize to make your platform one of the best search results in your industry..
The internal mesh for maximum popularity on the web
Thanks to the internal mesh, you will be able to distribute SEO juice between the different pages of your website. Thus, when one of them is well positioned, the others will receive some of the traffic generated. The internal mesh also allows search engines to detect the most important pages.
Improving the organization of internal links
To optimize the internal mesh of your site, remove as much as you can links found in the common areas of the site (About, Contact, etc.), as they penalize your SEO. Then, make a semantic siloing siloing semantic fields on specific pages.
In other words, Each page must address a specific theme, not several topics. The goal is to make it easier for the robots that roam your site, so they can easily understand what it's about. This is especially important for entrepreneurs, craftsmen or guesthouse managers who rely heavily on their visibility on the internet. By requesting a full audit from PremBoost, you will be able to better understand the internal organization to be set up for your site to bring it up in the SERP.
Focus on meta tags
Similarly, to encourage people to visit your website and to benefit from a better positioning, it is essential to'optimize meta tags (meta-title and meta-description). They describe the content of the relevant page in a few words and allow the user to indicate that he will find what he is looking for by clicking on the result.
Use social signals to improve your visibility
Social media today directly impact natural referencing your platform.
All of the social signals, or social signals, such as collective sharing of a web page, likes and global visibility, contribute greatly to the organic ranking of a page. They are even sometimes considered in the same way as backlinks.
Therefore, it's important to offer authentic content to users, while subtly redirecting them to other pages (internal and external) so they can explore all your offerings and better understand your business. Tags carefully used for shaping, links inserted in the right places, qualitative content, they will not hesitate to share your content and like your page. Your social signals will be improved and will indicate a good level of authority in your domain name. Everything you need to get into Google's good graces!
Sitemap: Improve robot exploration of your site
A sitemap or Site plan is a file that provides detailed information on all pages a site. It helps search engine robots crawl and position the platform smarter. So you'll benefit from creating one to improve search engines' exploration of your site.
In addition, this file can even help you optimize your internal mesh, since it gives you a better view of all your pages. A complete audit of your site by us will also allow you to improve your sitemap.
